{"id":2574,"date":"2017-06-29T17:18:38","date_gmt":"2017-06-29T15:18:38","guid":{"rendered":"https:\/\/www.hostingtg.com\/blog\/?p=2574"},"modified":"2026-01-09T13:24:38","modified_gmt":"2026-01-09T12:24:38","slug":"3-tecnicas-mercadotecnia-promover-sitio-web","status":"publish","type":"post","link":"https:\/\/www.hostingtg.com\/blog\/3-tecnicas-mercadotecnia-promover-sitio-web\/","title":{"rendered":"3 T\u00e9cnicas de Mercadotecnia para Promover tu Sitio Web"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Si cuentas con un negocio y un sitio web, ahora necesitas saber c\u00f3mo atraer clientes a tu negocio. Antes que nada debes tener en cuenta que la t\u00e9cnica de comercializaci\u00f3n es la creaci\u00f3n de la conciencia hacia tu sitio, adem\u00e1s de saber que cada negocio tiene un enfoque diferente. Por eso en este post nos enfocamos en las tres t\u00e9cnicas sobre la mercadotecnia.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">A continuaci\u00f3n, aqu\u00ed tienes <strong>t\u00e9cnicas &nbsp;de mercadotecnia para promover t<\/strong><strong>u sitio web:<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1.<\/strong> Contenido de Marketing<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><figure><\/figure><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El uso de marketing de contenido se conoce como la palanca para atraer consumidores. Lo que indica al proporcionar contenido valioso, construir credibilidad y confianza con los clientes potenciales que responde a la necesidad de los clientes en particular.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existe gran cantidad de contenidos que tu empresa puede ofrecer, incluyendo redes sociales, blogs, podcast, v\u00eddeos, infograf\u00edas, comentarios, listas, ilustraciones, boletines y m\u00e1s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2.<\/strong> La optimizaci\u00f3n del Search Engine (SEO)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SEO es una de las siglas que m\u00e1s has o\u00eddo, pero tal vez aun no sabes c\u00f3mo definir o poner en pr\u00e1ctica. El posicionamiento en buscadores es una serie de t\u00e9cnicas y pr\u00e1cticas que est\u00e1n dise\u00f1adas para optimizar tu sitio web para los motores de b\u00fasqueda, de esta forma tus p\u00e1ginas aparezcan en los niveles m\u00e1s altos en la lista de resultados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.<\/strong> Pago por clic en publicidad (PPC)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Otro elemento de marketing en l\u00ednea es el PPC, este es un modelo de b\u00fasqueda de pago que permite pujar por palabras clave en los motores de b\u00fasqueda. Adem\u00e1s, los vendedores suelen elegir esta estrategia porque es muy espec\u00edfica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tienes la oportunidad de elegir espec\u00edficamente para mostrar tus anuncios a los basados en la ubicaci\u00f3n. Esto significa que puedes anunciar tu sitio web a las personas m\u00e1s interesadas directamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si aparte de la Mercadotecnia, tambi\u00e9n te interesa como crear una Landing Page con la cual&nbsp; conseguir suscriptores&nbsp; y transformarlos en potenciales clientes, Entra en esta entrada nuestra:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a title=\"Landing Page\" href=\"https:\/\/www.hostingtg.com\/blog\/3-indispensables-una-landing-page-negocio\/\">3 Elementos Indispensables de una Landing Page de tu Negocio<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Y Si por otra parte intentas conseguir un p\u00fablico objetivo para tu negocio, deber\u00e1s de saber &nbsp;c\u00f3mo concretar tus esfuerzos para conseguir lo deseado. Por ello entra en nuestra&nbsp; entrada:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a title=\"Publico Objetivo\" href=\"https:\/\/www.hostingtg.com\/blog\/necesitas-encontrar-mejor-publico-objetivo\/\">Lo que Necesitas Saber para Encontrar el Mejor P\u00fablico Objetivo para tu Negocio<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Toda ayuda es buena para tu negocio y esperemos que os hayan ayudado nuestras T\u00e9cnicas de Mercadotecnia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si cuentas con un negocio y un sitio web, ahora necesitas saber c\u00f3mo atraer clientes a tu negocio. Antes que nada debes tener en cuenta que la t\u00e9cnica de comercializaci\u00f3n es la creaci\u00f3n de la conciencia hacia tu sitio, adem\u00e1s de saber que cada negocio tiene un enfoque diferente. Por eso en este post nos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_aifi_custom_prompt":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[28],"tags":[528,200,347,345,473,203],"class_list":["post-2574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-mercadotecnia","tag-negocio","tag-sitio-web","tag-tecnicas","tag-tecnicas-de-mercadotecnia","tag-web"],"_links":{"self":[{"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/posts\/2574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/comments?post=2574"}],"version-history":[{"count":10,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/posts\/2574\/revisions"}],"predecessor-version":[{"id":8571,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/posts\/2574\/revisions\/8571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/media\/8342"}],"wp:attachment":[{"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/media?parent=2574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/categories?post=2574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/tags?post=2574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}