{"id":2549,"date":"2017-06-19T15:00:37","date_gmt":"2017-06-19T13:00:37","guid":{"rendered":"https:\/\/www.hostingtg.com\/blog\/?p=2549"},"modified":"2026-01-09T13:09:02","modified_gmt":"2026-01-09T12:09:02","slug":"email-marketing-abandono-carritos","status":"publish","type":"post","link":"https:\/\/www.hostingtg.com\/blog\/email-marketing-abandono-carritos\/","title":{"rendered":"C\u00f3mo reducir el abandono del carro de compras con una campa\u00f1a de email marketing"},"content":{"rendered":"<p>Sab\u00edas que un sitio web promedio pierde el 69% de los carros abandonados. Adem\u00e1s, los estudios demuestran que recuperar el 30% de esas ventas puede resultar en un aumento de \u00a064% en los ingresos. Por tal motivo, te interesa saber c\u00f3mo <strong>reducir el abandono del carro de compras con una campa\u00f1a de email marketing<\/strong>.<\/p>\n<p><!--more--><\/p>\n<h2>Las Campa\u00f1as de Email Marketing tambien necesitan unos pasos para ser efectivas:<\/h2>\n<h3>Ofreciendo atenci\u00f3n al cliente a los 15 minutos<\/h3>\n<p>Ten en cuenta que la atenci\u00f3n al cliente es muy importante, ya que el tono de tu mensaje incluyendo las im\u00e1genes en tu correo electr\u00f3nico influye en la recepci\u00f3n de tu cliente e intenci\u00f3n de compra.<\/p>\n<p>Adem\u00e1s, despu\u00e9s de 15 minutos que tu\u00a0 cliente ha abandonado el carrito puedes hacerle una pregunta y ofrecerle ayuda en hacer una compra, esta acci\u00f3n puede aumentar tus tasas de conversi\u00f3n.<\/p>\n<h3>\u00a0Programando una serie de correos electr\u00f3nicos<\/h3>\n<p>Es importante que antes de lanzar una campa\u00f1a de correo electr\u00f3nico carrito abandonado, tu estrategia de recuperaci\u00f3n de ventas debe ser revisado para una serie de correos electr\u00f3nicos en tres partes. Asimismo, \u00a0el tiempo tambi\u00e9n es importante en la fabricaci\u00f3n de una venta, de acuerdo con una investigaci\u00f3n realizada por SaleCycle en 200 marcas globales env\u00edo de correo electr\u00f3nico de la compra abandonado.<\/p>\n<h3>Optimizando correos electr\u00f3nicos para dispositivos m\u00f3viles<\/h3>\n<p>Realizar simples ajustes para optimizar correos electr\u00f3nicos para dispositivos m\u00f3viles con diferentes tama\u00f1os de pantalla, esto te permitir\u00e1 dise\u00f1ar correo electr\u00f3nico de respuesta que va a rendir en todos los dispositivos m\u00f3viles ajustados a diferentes tama\u00f1os de pantalla<\/p>\n<h3>Utilizando los cupones de descuentos y ofertas<\/h3>\n<p>Al incluir en la campa\u00f1a de correo electr\u00f3nico\u00a0 descuentos y cupones de \u00a0tu carro abandonado puede aumentar las tasas de conversi\u00f3n.<\/p>\n<h3>Si quieres saber m\u00e1s hacerca del Email Marketing, tambien tenemos otros articulos como:<\/h3>\n<p><a title=\"email marketing\" href=\"https:\/\/www.hostingtg.com\/blog\/3-mejorar-email-marketing-tienda-online\/\">3 Formas de mejorar el email marketing de tu tienda online<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sab\u00edas que un sitio web promedio pierde el 69% de los carros abandonados. Adem\u00e1s, los estudios demuestran que recuperar el 30% de esas ventas puede resultar en un aumento de \u00a064% en los ingresos. Por tal motivo, te interesa saber c\u00f3mo reducir el abandono del carro de compras con una campa\u00f1a de email marketing.<\/p>\n","protected":false},"author":1,"featured_media":8346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_aifi_custom_prompt":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[28],"tags":[466],"class_list":["post-2549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-abandono-del-carro-de-compras"],"_links":{"self":[{"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/posts\/2549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/comments?post=2549"}],"version-history":[{"count":8,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/posts\/2549\/revisions"}],"predecessor-version":[{"id":8565,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/posts\/2549\/revisions\/8565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/media\/8346"}],"wp:attachment":[{"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/media?parent=2549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/categories?post=2549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/tags?post=2549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}