{"id":2513,"date":"2017-06-05T03:49:04","date_gmt":"2017-06-05T01:49:04","guid":{"rendered":"https:\/\/www.hostingtg.com\/blog\/?p=2513"},"modified":"2023-12-20T11:28:54","modified_gmt":"2023-12-20T10:28:54","slug":"lista-correos-crearla-administrarla-exito-negocio-online","status":"publish","type":"post","link":"https:\/\/www.hostingtg.com\/blog\/lista-correos-crearla-administrarla-exito-negocio-online\/","title":{"rendered":"Lista de correos: c\u00f3mo crearla y administrarla para el \u00e9xito de tu negocio online"},"content":{"rendered":"<p>La mayor\u00eda de los empresarios de negocios peque\u00f1os dejan en el olvido las direcciones de correo electr\u00f3nico de sus clientes actuales y potenciales. Es momento que cambies estas pr\u00e1cticas y recojas las direcciones de correo electr\u00f3nico de tus clientes actuales y comerciales. A continuaci\u00f3n, aqu\u00ed tienes c\u00f3mo crear una <strong>lista de correos<\/strong> y administrarla para el \u00e9xito de tu negocio.<\/p>\n<p><!--more--><\/p>\n<h2>C\u00f3mo crear una lista de correos<\/h2>\n<p>Para crear una lista de correo electr\u00f3nico, es recomendable seguir los siguientes pasos:<\/p>\n<ul>\n<li>Crear una p\u00e1gina de destino con un cuadro de opt-in con nuevos visitantes<\/li>\n<li>Agregar un formulario opt-in en cada p\u00e1gina de tus sitios web de negocios<\/li>\n<li>Crear una oferta, tal como un c\u00f3digo de cup\u00f3n, una pieza libre de informaci\u00f3n, entre otros, para aquellos formularios que completen el formulario opt-in<\/li>\n<li>Contribuir con los art\u00edculos de liderazgo \u201cpensamiento\u201d a sitios peri\u00f3dicos en l\u00ednea, televisi\u00f3n y radio locales, revistas de negocios e incluir un enlace a su exclusi\u00f3n en la forma.<\/li>\n<\/ul>\n<h2>Administrar una lista de correos<\/h2>\n<p>Por \u00faltimo, debes saber c\u00f3mo administrar tu lista de correos para lograr el \u00e9xito de tu negocio. Lo primero que debes hacer es <strong>mantener el tono\u00a0 de la conversaci\u00f3n de correo electr\u00f3nico<\/strong>, y asegurarte de que est\u00e1 bien escrito y debidamente marcada. Adem\u00e1s, utilizar formatos de correo electr\u00f3nico que est\u00e1n optimizados para la pantalla del Smartphone.<\/p>\n<p>Asimismo, puedes utilizar el <strong>segmento de tu lista<\/strong> para que env\u00ede a \u00a0los miembros solamente el contenido que les interesa. Los clientes apreciar\u00e1n el tiempo que has usado y ser\u00e1n menos propensos a darse se baja.<\/p>\n<p>Tambi\u00e9n <strong>debes ver tus m\u00e9tricas<\/strong>, para hacer un seguimiento de tus tasas de apertura y de clics para cada correo electr\u00f3nico. Con el tiempo ver\u00e1s que desarrollar\u00e1s un sentido para saber qu\u00e9 tipo de mensajes de correo electr\u00f3nico obtienen las mejores respuestas de tu audiencia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La mayor\u00eda de los empresarios de negocios peque\u00f1os dejan en el olvido las direcciones de correo electr\u00f3nico de sus clientes actuales y potenciales. Es momento que cambies estas pr\u00e1cticas y recojas las direcciones de correo electr\u00f3nico de tus clientes actuales y comerciales. A continuaci\u00f3n, aqu\u00ed tienes c\u00f3mo crear una lista de correos y administrarla para [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[28],"tags":[373],"class_list":["post-2513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-lista-de-correos"],"_links":{"self":[{"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/posts\/2513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/comments?post=2513"}],"version-history":[{"count":7,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/posts\/2513\/revisions"}],"predecessor-version":[{"id":8559,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/posts\/2513\/revisions\/8559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/media\/8354"}],"wp:attachment":[{"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/media?parent=2513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/categories?post=2513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/tags?post=2513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}