{"id":2403,"date":"2017-04-25T15:55:25","date_gmt":"2017-04-25T13:55:25","guid":{"rendered":"https:\/\/www.hostingtg.com\/blog\/?p=2403"},"modified":"2026-01-09T13:19:28","modified_gmt":"2026-01-09T12:19:28","slug":"3-formas-usar-cupones-tienda-online","status":"publish","type":"post","link":"https:\/\/www.hostingtg.com\/blog\/3-formas-usar-cupones-tienda-online\/","title":{"rendered":"3 Formas de usar cupones en tu tienda online"},"content":{"rendered":"\n

<\/p>\n\n\n\n

Hoy d\u00eda, el uso de cupones en el comercio electr\u00f3nico se ha convertido en una estrategia de marketing com\u00fan, pero resulta m\u00e1s eficaz si se hace correctamente. Los especialistas en comercio electr\u00f3nico Selldorado explican que el \u00e9xito de sus estrategias de promoci\u00f3n radica en los objetivos que se desean alcanzar. A continuaci\u00f3n, algunas formas de usar cupones en tu tienda online<\/strong> que los especialistas recomiendan.<\/p>\n\n\n\n

1. Captar nuevos clientes<\/h2>\n\n\n\n

Si lo que buscas es captar nuevos clientes, usa los cupones de descuentos<\/strong> para atraer a tus clientes potenciales a realizar su compra. Para ello deber\u00e1s crear un c\u00f3digo \u00fanicamente que valga para el primer pedido y tenga un valor m\u00ednimo de compra. Una vez que hayas conquistado a tus nuevos clientes, no olvides poner en marcha tu estrategia de fidelizaci\u00f3n.<\/p>\n\n\n\n

2. Aumentar tu tasa de inversi\u00f3n<\/h2>\n\n\n\n

Para convertir a los internautas que visitan tu sitio, debes proponer descuentos impactantes<\/strong>. Puedes ofrecer gastos de env\u00edos gratuitos a partir de un importe determinado. Por ejemplo regala los gastos de env\u00edo a partir de 55 euros de compra, sabiendo que tu carrito promedio es de 45 euros. Adem\u00e1s, incita al usuario a finalizar su pedido, as\u00ed mantendr\u00e1s tu margen de control.<\/p>\n\n\n\n

3. Incita a una segunda compra<\/h2>\n\n\n\n

Si buscas incitar a tus clientes a una segunda compra<\/strong> tendr\u00e1s que ofrecerle un descuento atractivo con un importe m\u00ednimo de compra. Lo que te permitir\u00e1 tu margen bajo control. Por ejemplo 10 euros de descuento a partir de una compra de 90 euros o entrega gratuita a partir de 60 euros, mientras que el valor promedio del carrito siguen siendo 45 euros.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hoy d\u00eda, el uso de cupones en el comercio electr\u00f3nico se ha convertido en una estrategia de marketing com\u00fan, pero resulta m\u00e1s eficaz si se hace correctamente. Los especialistas en comercio electr\u00f3nico Selldorado explican que el \u00e9xito de sus estrategias de promoci\u00f3n radica en los objetivos que se desean alcanzar. A continuaci\u00f3n, algunas formas de […]<\/p>\n","protected":false},"author":1,"featured_media":8373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_aifi_custom_prompt":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[28],"tags":[438],"class_list":["post-2403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-usar-cupones-en-tu-tienda-online"],"_links":{"self":[{"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/posts\/2403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/comments?post=2403"}],"version-history":[{"count":4,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/posts\/2403\/revisions"}],"predecessor-version":[{"id":7608,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/posts\/2403\/revisions\/7608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/media\/8373"}],"wp:attachment":[{"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/media?parent=2403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/categories?post=2403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/tags?post=2403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}