{"id":2312,"date":"2017-04-21T13:30:13","date_gmt":"2017-04-21T11:30:13","guid":{"rendered":"https:\/\/www.hostingtg.com\/blog\/?p=2312"},"modified":"2026-01-09T13:19:14","modified_gmt":"2026-01-09T12:19:14","slug":"3-tacticas-precios-tiendas-online","status":"publish","type":"post","link":"https:\/\/www.hostingtg.com\/blog\/3-tacticas-precios-tiendas-online\/","title":{"rendered":"3 T\u00e1cticas de precios para tiendas online"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Actualmente, el uso de la tecnolog\u00eda de inteligencia competitiva y las empresas de comercio electr\u00f3nico pueden ir mucho m\u00e1s all\u00e1, es decir a una manera m\u00e1s anal\u00edtica y rentable. Para ello, hoy d\u00eda existen algunas <strong>t\u00e1cticas de precios para tiendas online<\/strong>. A continuaci\u00f3n, algunas de ellas.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">1.Seguir siendo competitivos sin dejar de ser rentable<\/h2>\n\n\n\n<p>La rentabilidad deber\u00eda ser un objetivo para todas las empresas de comercio electr\u00f3nico de todos los tama\u00f1os. Para lograrlo las empresas deber\u00edan mantener una <strong>supervisi\u00f3n en sus costos<\/strong>. Esto se debe hacer cuando se est\u00e1 ajustando precios competitivos frente a los competidores. Por otra parte, es importante que las empresas de comercio electr\u00f3nico analicen sus costos para lograr una competitividad sostenible duradera.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2.Identificar activamente los precios que aumenten las oportunidades<\/h2>\n\n\n\n<p>Nunca subestimar tus productos, adem\u00e1s debes estar atento con los precios, ya que podr\u00edan ser muy competitivos en relaci\u00f3n con sus competidores. Cerci\u00f3rate de <strong>colocar precios accesibles<\/strong>, estos podr\u00edan atraer a clientes potenciales.<\/p>\n\n\n\n<p>Por otro lado, es importante que <strong>cumplas el trato establecido con el cliente<\/strong>, por ello antes de hacer una oferta coloca el precio m\u00e1s bajo, en la medida de lo posible, es decir puedes ir subiendo el precio hasta que seas un segundo competidor, pero m\u00e1s barato.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Estudio de la categor\u00eda y el nivel de marca de las estrategias de precios de tu competidor<\/h2>\n\n\n\n<p>Si se emplean las tecnolog\u00edas adecuadas, las empresas de comercio electr\u00f3nico pueden hacerse una idea de marca y nivel en la categor\u00eda de precios en sus competidores. Cabe destacar que si se realiza el estudio, las empresas de comercio electr\u00f3nico pueden actuar sobre los resultados y <strong>ajustar los niveles de precios<\/strong> sobre la base de las estrategias legales y gesti\u00f3n de marcas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Actualmente, el uso de la tecnolog\u00eda de inteligencia competitiva y las empresas de comercio electr\u00f3nico pueden ir mucho m\u00e1s all\u00e1, es decir a una manera m\u00e1s anal\u00edtica y rentable. Para ello, hoy d\u00eda existen algunas t\u00e1cticas de precios para tiendas online. A continuaci\u00f3n, algunas de ellas.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[28],"tags":[],"class_list":["post-2312","post","type-post","status-publish","format-standard","hentry","category-negocios"],"_links":{"self":[{"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/posts\/2312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/comments?post=2312"}],"version-history":[{"count":6,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/posts\/2312\/revisions"}],"predecessor-version":[{"id":7607,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/posts\/2312\/revisions\/7607"}],"wp:attachment":[{"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/media?parent=2312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/categories?post=2312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/tags?post=2312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}