{"id":1239,"date":"2017-03-31T09:50:50","date_gmt":"2017-03-31T07:50:50","guid":{"rendered":"https:\/\/www.hostingtg.com\/blog\/?p=1239"},"modified":"2023-12-20T10:56:24","modified_gmt":"2023-12-20T09:56:24","slug":"4-tecnicas-mejorar-tienda-online-prestashop","status":"publish","type":"post","link":"https:\/\/www.hostingtg.com\/blog\/4-tecnicas-mejorar-tienda-online-prestashop\/","title":{"rendered":"4 t\u00e9cnicas para mejorar tu tienda online de Prestashop"},"content":{"rendered":"<p>Hoy d\u00eda existen diversas t\u00e9cnicas para que tu web cargue r\u00e1pido y tus usuarios se sientan c\u00f3modos. Es hora que comiences a monitorear tu negocio y conozcas algunas t\u00e9cnicas para <strong>mejorar tu tienda online en Prestashop<\/strong>.<\/p>\n<p><!--more--><\/p>\n<h2><\/h2>\n<h2>1. Establece tus objetivos<\/h2>\n<p>Lo primero que debes hacer es establecer tus objetivos, definir qu\u00e9 quieres lograr en tu tienda online y aplicar una estrategia adecuada. Todo esto te permitir\u00e1 determinar cu\u00e1les son los indicadores claves de rendimiento.<\/p>\n<h2>2. Identifica los indicadores clave de rendimiento<\/h2>\n<p>Para medir efectivamente los ingresos y entender sus mecanismos, se deben identificar los indicadores esenciales. El primero que debes considerar es el tr\u00e1fico en el sitio, este es simplemente el n\u00famero de personas que visitan tu tienda online a diario, semanal o mensual.<\/p>\n<p>El segundo indicador es supervisar muy de cerca el lanzamiento de tu sitio web. En tercer lugar debes ser vigilante, de tal manera que pueda implementar acciones que te permitan ver las visitas y la visibilidad de tu tienda.<\/p>\n<p>Como cuarto indicador debes analizar el tr\u00e1fico y el sitio para desglosar por p\u00e1gina y visita, y por \u00faltimo, es importante conocer qu\u00e9 canal te trae los visitantes m\u00e1s calificados o menos calificados.<\/p>\n<h2>3. Usa herramientas de an\u00e1lisis dedicado<\/h2>\n<p>Para mejorar tu tienda online en Prestashop, necesitar\u00e1s una herramienta dedicada al an\u00e1lisis de los indicadores de desempe\u00f1o de tu ienda.\u00a0El mejor\u00a0es Google Analytics ya que es muy completo, es gratuito y se integra perfectamente con soluciones de comercio electr\u00f3nico como Prestashop. Con Google Analytics podr\u00e1s estudiar el desempe\u00f1o de tu tienda a partir de todos los indicadores mencionados anteriormente y c\u00f3mo este var\u00eda a lo largo del tiempo.<\/p>\n<h2>4. Optimiza la tienda en l\u00ednea<\/h2>\n<p>Una vez hayas realizado el an\u00e1lisis de tu tienda, es momento de tomar medidas para mejorar tu estrategia y optimizar la tienda en l\u00ednea. Puede ser que por ejemplo sea necesario que modifiques la estructura de tu tienda, debas realizar algunas acciones de marketing para promocionar ciertos productos o modificar el dise\u00f1o gr\u00e1fico de la tienda. En ese caso, Google Analytics te permitir\u00e1 hacer pruebas A\/B para que puedas medir la reacci\u00f3n del p\u00fablico al dise\u00f1o y realizar mejoras puntuales que maximicen los resultados.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoy d\u00eda existen diversas t\u00e9cnicas para que tu web cargue r\u00e1pido y tus usuarios se sientan c\u00f3modos. Es hora que comiences a monitorear tu negocio y conozcas algunas t\u00e9cnicas para mejorar tu tienda online en Prestashop.<\/p>\n","protected":false},"author":1,"featured_media":1240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[28],"tags":[391],"class_list":["post-1239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-tienda-online-prestashop"],"_links":{"self":[{"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/posts\/1239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/comments?post=1239"}],"version-history":[{"count":7,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/posts\/1239\/revisions"}],"predecessor-version":[{"id":4533,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/posts\/1239\/revisions\/4533"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/media\/1240"}],"wp:attachment":[{"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/media?parent=1239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/categories?post=1239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/tags?post=1239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}