{"id":1159,"date":"2017-03-07T09:25:44","date_gmt":"2017-03-07T08:25:44","guid":{"rendered":"https:\/\/www.hostingtg.com\/blog\/?p=1159"},"modified":"2026-01-09T13:06:31","modified_gmt":"2026-01-09T12:06:31","slug":"como-usar-facebook-para-impulsar-el-contenido-de-tu-web","status":"publish","type":"post","link":"https:\/\/www.hostingtg.com\/blog\/como-usar-facebook-para-impulsar-el-contenido-de-tu-web\/","title":{"rendered":"C\u00f3mo usar Facebook para impulsar el contenido de tu web"},"content":{"rendered":"\n

<\/p>\n\n\n\n

Esta red social es la m\u00e1s extensa que existe. Agrupa a millones de personas por todo el mundo.  Facebook ofrece un virtual punto de encuentro en el que la invitaci\u00f3n a participar es permanente.<\/p>\n\n\n\n\n\n\n\n

Usar  Facebook para impulsar el contenido de tu web requiere tener una estrategia de contenido ya definida.  Debes tener bien definido cu\u00e1l es tu objetivo, te dejamos algunos ejemplos:<\/p>\n\n\n\n

    \n
  1. Promover tu trabajo o imagen<\/li>\n\n\n\n
  2. Promocionar tu empresa o marca comercial<\/li>\n\n\n\n
  3. Formaci\u00f3n de grupos<\/li>\n\n\n\n
  4. Entrar en contacto con gente nueva con gustos y aficiones afines<\/li>\n<\/ol>\n\n\n\n

    Crea una landing page<\/h2>\n\n\n\n

    Usa una p\u00e1gina de aterrizaje (tambi\u00e9n conocida como landing page), como punto de partida para iniciar la interacci\u00f3n.  Las visitas que no son tus seguidores llegar\u00e1n a tu landing page, dise\u00f1ada para que el visitante se haga seguidor antes de iniciar una relaci\u00f3n con tu web online en Facebook.  El prop\u00f3sito es causar una buena impresi\u00f3n que puede tener efectos beneficiosos para tus actividades y con esto podr\u00e1s promocionar de manera efectiva el contenido de tu web.<\/p>\n\n\n\n

    Publicidad de Facebook<\/h2>\n\n\n\n

    Una aplicaci\u00f3n muy importante para tus actividades online es Facebook Ads, la plataforma para publicidad online de Facebook.  Si tienes un peque\u00f1o o mediano negocio puedes aprovechar el poder de Facebook y utilizarlo como una herramienta para impulsar tu web y agregar valor a tu negocio por poco dinero.<\/p>\n\n\n\n

    Anal\u00edtica de Facebook<\/h2>\n\n\n\n

    Puedes obtener los resultados de las investigaciones de mercado sin el costo de las encuestas y grupos de opini\u00f3n. Las p\u00e1ginas de Facebook para emprendedores te proporcionan datos demogr\u00e1ficos, as\u00ed como la informaci\u00f3n geogr\u00e1fica de los seguidores y el porcentaje de participaci\u00f3n en cada publicaci\u00f3n en tu web para que sepas qu\u00e9 art\u00edculos o contenido de tu web est\u00e1 captando la atenci\u00f3n de tus usuarios.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Esta red social es la m\u00e1s extensa que existe. Agrupa a millones de personas por todo el mundo.  Facebook ofrece un virtual punto de encuentro en el que la invitaci\u00f3n a participar es permanente.<\/p>\n","protected":false},"author":1,"featured_media":8442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_aifi_custom_prompt":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[370,371,372,354,203],"class_list":["post-1159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-contenido","tag-facebook","tag-impulsar","tag-promocion","tag-web"],"_links":{"self":[{"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/posts\/1159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/comments?post=1159"}],"version-history":[{"count":4,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/posts\/1159\/revisions"}],"predecessor-version":[{"id":7587,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/posts\/1159\/revisions\/7587"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/media\/8442"}],"wp:attachment":[{"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/media?parent=1159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/categories?post=1159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/tags?post=1159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}