{"id":1084,"date":"2017-02-16T13:14:36","date_gmt":"2017-02-16T12:14:36","guid":{"rendered":"https:\/\/www.hostingtg.com\/blog\/?p=1084"},"modified":"2023-12-20T11:22:31","modified_gmt":"2023-12-20T10:22:31","slug":"por-que-el-email-marketing-es-una-gran-estrategia-para-tu-negocio-online","status":"publish","type":"post","link":"https:\/\/www.hostingtg.com\/blog\/por-que-el-email-marketing-es-una-gran-estrategia-para-tu-negocio-online\/","title":{"rendered":"Por qu\u00e9 el email marketing es una gran estrategia para tu negocio online"},"content":{"rendered":"

El Email Marketing es una gran oportunidad para promover tus productos y eventos a tus clientes. En comparaci\u00f3n con otros canales online, el email marketing es relativamente barato: hasta las Pymes m\u00e1s modestas pueden comenzar a implementarlo y cosechar los beneficios.<\/p>\n

<\/p>\n

Los datos apoyan la efectividad de esta estrategia de marketing. Por ejemplo, las estad\u00edsticas de la agencia de email marketing Litmus, el 82% de los destinatarios abren emails de compa\u00f1\u00edas. De acuerdo con la agencia de marketing digital Convince and Convert, el 44% de los destinatarios de email marketing\u00a0hizo al menos una compra a partir de un correo electr\u00f3nico promocional<\/p>\n

Lo que puedes lograr con el email marketing<\/h2>\n

Con un email marketing puedes comunicarte peri\u00f3dicamente con tus suscriptores o consumidores con el fin de generar confianza a trav\u00e9s de compartir contenido de su inter\u00e9s. Es por ello que debes ser cuidadoso al enviarles alg\u00fan correo electr\u00f3nico que los pueda confundir o no sea de su inter\u00e9s.\u00a0 Considerando que el suscriptor puede acceder al email siempre que quiera o eliminarlo y darse de baja.<\/p>\n

Hay muchos estudios que revelan lo realmente importante que es el email marketing<\/a> para cualquier negocio. La m\u00e1s notoria es que se trata de un canal directo con el cliente que permite ser segmentado de acuerdo al contenido del perfil.\u00a0 Este potencial hace que se generen respuestas inmediatas fomentando la fidelidad con el cliente.<\/p>\n

Otro factor importante es que permite obtener f\u00e1cilmente el ROI de marketing, es decir te aporta una variedad de indicadores estad\u00edsticos relacionados con el valor del email, necesarios para medir resultados y tomar acciones m\u00e1s actualizadas e innovadoras.<\/p>\n","protected":false},"excerpt":{"rendered":"

El Email Marketing es una gran oportunidad para promover tus productos y eventos a tus clientes. En comparaci\u00f3n con otros canales online, el email marketing es relativamente barato: hasta las Pymes m\u00e1s modestas pueden comenzar a implementarlo y cosechar los beneficios.<\/p>\n","protected":false},"author":1,"featured_media":8454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[28],"tags":[360,351],"class_list":["post-1084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-email-marketing","tag-marketing"],"_links":{"self":[{"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/posts\/1084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/comments?post=1084"}],"version-history":[{"count":5,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/posts\/1084\/revisions"}],"predecessor-version":[{"id":8551,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/posts\/1084\/revisions\/8551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/media\/8454"}],"wp:attachment":[{"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/media?parent=1084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/categories?post=1084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostingtg.com\/blog\/wp-json\/wp\/v2\/tags?post=1084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}